365 is built on durable capital. What exactly does that mean? In short, our durable capital model means that we don’t answer to outside investor demands so we can focus on doing what is best for our team and the brands in our portfolio.
The lines between content and commerce are blurring. Consumers want to buy from Brands they identify with. Rich media experiences are the cornerstone of our marketing plan because we believe that every brand should be treated as a media company.
The 365 Flywheel is the simplest and most comprehensive explanation of our business model.
Vertical Integration means bringing all of the resources a business needs under one roof. We outsource very little and like to own the entire value chain to ensure a high quality experience for our customers. Within our portfolio of brands we bring big company resources to small businesses. By sharing technology, resources, and talent from across our team each of our brands benefits from the full resources of the 365 platform.
What do we mean by eCommerce Brand? A brand is a company that produces content and products for a specific community of people. Brands create value for their community through their products. eCommerce to us means DTC on our own websites. Sure, we sell on multiple channels but our focus is on direct customer relationships.
The science of direct response advertising harkens back to mail order catalogs and print advertisements of a century ago. The principles of persuasion applied in those mediums years ago are still applicable today in digital formats.