Kelcey, the co-founder of 365, reflects on the transition from 2022 to 2023 as a period of "Liminal Space," characterized by openness to change. Despite challenges faced in the latter half of 2022, the team's dedication and adaptability led to progress and growth, with exciting new ventures on the horizon for the coming year.
Read HereKelcey Lehrich, co-founder of 365 Holdings, reveals 365's refined mission statement, reflecting its core values and 'Micro Brand' thesis. Looking back at 2021, the letter celebrates significant achievements and outlines the organization's ambitious plans for 2022, emphasizing a focus on systematizing operations for enhanced scalability and dynamic growth.
Read HereAs a holding company for eCommerce brands, 365 Holdings leverages a dynamic Flywheel concept. They acquire market-based brands, drive growth through advertising and media strategies, invest in R&D, build a strong in-house team, optimize margins through shared services, and strategically allocate capital to accelerate the flywheel with new acquisitions.
Read Here365 Holdings had a successful 2020 despite pandemic challenges, thanks to its strong internal culture and dedicated team. Looking ahead to 2021, the company plans to focus on eCommerce fundamentals and expand with 365 Ventures.
Read HereThe science of direct response advertising harkens back to mail order catalogs and print advertisements of a century ago. The principles of persuasion applied in those mediums years ago are still applicable today in digital formats.
Read HereWhat do we mean by eCommerce Brand? A brand is a company that produces content and products for a specific community of people. Brands create value for their community through their products. eCommerce to us means DTC on our own websites. Sure, we sell on multiple channels but our focus is on direct customer relationships.
Read Here365 is built on durable capital. What exactly does that mean? In short, our durable capital model means that we don’t answer to outside investor demands so we can focus on doing what is best for our team and the brands in our portfolio.
Read HereVertical Integration means bringing all of the resources a business needs under one roof. We outsource very little and like to own the entire value chain to ensure a high quality experience for our customers. Within our portfolio of brands we bring big company resources to small businesses. By sharing technology, resources, and talent from across our team each of our brands benefits from the full resources of the 365 platform.
Read HereThe lines between content and commerce are blurring. Consumers want to buy from Brands they identify with. Rich media experiences are the cornerstone of our marketing plan because we believe that every brand should be treated as a media company.
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